Hello there,
I help technology companies build their brand awareness and drive demand for their products and services.
Here’s how I do that:
PR and Marketing Agency
I work alongside a talented team of PR, content marketing and growth marketing experts at the agency I founded, Firebrand. We primarily work with early- and late-stage startups, as well as public companies that want to move fast. The agency is headquartered in San Francisco, but has staff across the US. We’re different because we are truly integrated. Buyer behavior and the practice of marketing are changing rapidly due to AI. We believe that a holistic marketing approach delivers significantly better outcomes than a siloed agency with a limited set of capabilities.
Prior to founding Firebrand, I was the founder and first US staff member for global PR firm, LEWIS (now TEAM LEWIS). When I left in 2016, we had grown to over 250 staff in the US with revenues over $37m. As part of that growth, I led the acquisition and integration of three other agencies ranging in size up to 65 staff.
Startup Advisor
In addition to running the agency, I serve as an advisor to tech startups. I’m currently working with productivity platform, BasicOps. As an advisor, I work with senior leadership to advise on marketing strategy, positioning, and promotion, as well as broader operational management (talent management, M&A, ops). I’ve consulted with over 250 startups as part of my agency career, so I bring this perspective to my advisory.
Investor
I’m also an investor in public and private tech companies (e.g. Substack). I may do more of this in the future, but as an investor, I make a great marketing guy.
Podcast Host
I host a weekly podcast called FiredUp!, where we cover the latest developments in tech marketing and interview leading CMOs about what works in the AI era. We also have a series called FiredUp Funded!, where we talk to entrepreneurs just after they close their funding rounds to get inside the deal.
Personal Background
I live in San Francisco next to Golden Gate Park, with my wife and two sons. I like to keep fit through long-distance running, weightlifting, Peloton, indoor rowing and yoga.
Blog
This site started out as a blog at the end of 2004, primarily to discuss the changes taking place in the media and communications industries. Since 2016, I have moved the majority of my output to Firebrand’s blog, the podcast and my social channels.
Contact Me
I am open to consulting work through Firebrand, serving as a startup advisor, investment opportunities, being a podcast guest and speaking opportunities. You can reach me at the agency – morganm AT firebrand DOT marketing or through LinkedIn.