Speaking of Salesforce
Notes from Marc Benioff ‘s keynote at AlwaysOn – The Code Ahead Question – why are companies not using SaaS more for their email, when as consumers we are comfortable using Gmail, Hotmail etc? Yahoo…
“We’re the Salesforce of…’
The SaaS model is rapidly gaining traction in enterprise software as vendors try to target SMBs and departments within enterprises. Salesforce.com was one of the pioneers of this model and remains its poster child. With…
How far will consumer-generated media go?
The AlwaysOn conference kicked off last night and is now in full flow with a panel about the future of user generated content. Chad Hurley of YouTube, Michael Arrieta of Sony Pictures, Dave Goldberg of…
Monday poll: Are you expecting a Summer Slowdown?
Traditionally, Summer is seen as a quiet time for PR. Reporters are on vacation. Clients are away too. There are fewer conferences. No-one plans product launches for July and August. It’s a time to catch…
Defining ‘Social Media’
Here’s your chance on Wikipedia. Drew’s started the definition having noticed the blank page. Technorati Tags: Wikipedia, social media
The Paradox of the Best PR Consultants
The best PR consultants are essentially paradoxical – they’re at once highly insecure and deeply confident. The best PR consultants are insecure – they are constantly thinking about what might go wrong, how a story…
The three types of PR consultant
You may find here the three general types of PR consultant: 1. The Media Pitcher – is great at selling a story. They’re the ones who get the ink. They have the connections, they have…
We’re hiring
I’m looking for three people to join the team here in San Francisco. Two at Account Manager/Supervisor level with 4-9 years’ experience and one at Account Executive level with 1-4 years. The SF office has…
The Rough Guide to Blogging
Yup, you heard it – Rough Guide which normally takes us on tours of Mexico, Japan, France etc will now give you a guided tour of the blogosphere. Keeping the guide up-to-date will be a…
Monday poll: Would you pre-brief bloggers under an embargo?
In the US, it’s common to pre-brief trusted reporters prior to a key press announcement under embargo. This means the reporter can write her story and have it filed and ready to issue on the…