How to: Get a job in PR
Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…
Poll results: Press releases should be directed at end users
By a factor of two to one, you feel news releases should be targeted directly at end users. This means your message will reach your target audience without distortion. Consequently press releases should be drafted…
Clogger is about to be outed
The Nobleizer who writes the amusing, oft corrosive, self-deprecating, anonymous blog, Clogger, is about to be outed. In typical style, the author wonders whether anyone cares and whether we’ll see this as some kind of…
Ask Dan
BBC Online is running a series of columns and Q&As with We the Media author, Dan Gillmor: Dan: I’m hopeful that mainstream (I prefer the word “mass†to “mainstreamâ€) media will adopt the tools of…
LEWIS PR is hiring
Yeah, I know – who isn’t? But I thought you might know someone who is looking for a change. If not – no problems, just thought I’d ask. I’m looking for account staff in San…
You know you’re jet lagged when…
…you catch a taxi back from the airport and leave your car sitting in the short stay parking lot. Doh! Anyway, am back in SF finally, and it seems I’m not supposed to have revealed…
Monday poll: Should news releases be targeted at end users?
Should news releases be written and distributed specifically with final audiences, such as consumers in mind, bypassing all journalistic intervention? Or are news releases just for the media? Perhaps they are a good way to…
New PR blog and a few I missed
While in Singapore, I met [Mr. X – name subsequently removed since this is a semi-anonymous blog], who edits Media Connect Asia’s content about PR and technology journalism in SE Asia, along with colleague, Tan…
Polls results – leave the Blackberry at home while on your vacation
Looks like a majority of about two to one feel you should log off entirely while on vacation. Agencies need to staff teams accordingly to allow staff to take time out without impacting client campaigns….
FTSE breaks 6,000 for first time since 01
Good news for UK stock recovery as FTSE 100 blue-chips reach 5-year high on St Patrick’s Day. Technorati Tags: FTSE