CNET reports on the latest Pew Internet and American Life Project survey: ‘As many as 22 million American adults, or about 11 percent of the
U.S. population, own iPods or other MP3 players, a new study has found.’

Podcasters will no doubt be pleased by that potential audience. And B2C companies should note a higher penetration among households with income above $75,000, and that men are 50% more likely to own one than women.