Jeremy Pepper is pulling out all the stops at his blog at the moment. Today he kicks off another new series called the Clueless Train where he intends to keep PR bloggers true. Regardless of the specific issues, I’m sure the exchange of opinion will make interesting reading. But more specifically, Jeremy has interviewed his most senior scalp so far with Shandwick founder, and Huntsworth Group mastermind, Peter Gummer, aka Lord Chadlington. This is a big name for a PR blogger to interview and shows how committed he is to the program, and bodes well for future interviews. Some good lessons from ‘Chadders’ (as I’m reliably informed he’s called in parliamentary circles) – Never Give Up.

Couldn’t agree more. Good to see some edge in the PR world. And nice to see Jeremy following Lord’s advice.