Each of the AlwaysOn attendees gets a rucksack of freebies from those involved. Tired of the pens, golf paraphenalia, t-shirts and marketing blurbs, we thought we’d give something useful – snazzy, branded shower radios.

Most people don’t have one, they’re related to breaking the news, not punitively expensive or insultingly cheap, work for both men and women and get frequent use. Plus the bags look cool too.

I’m a big believer that good marketing is all about having a strong idea and implementing it well, not just splurging money on the same stuff as everyone else.

Branded mint anyone?