Email has become an essential PR tool. It’s a key part of client and media liaison. But are PRs starting to hide behind the ’email pitch’. Are email volumes becoming unmanageable? A one-to-one verbal conversation is much richer, clearer and sometimes faster when updating clients or asking for an opinion. But email does provide a good record of what’s been agreed, means pitches can be refined and is a key part of team management.

So are PR professionals becoming over dependent on email?

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