There are many advantages to teleworking such as reduced commuting time, fewer distractions, a comfortable work environment and low accommodation costs. Since you don’t need specialized equipment for PR (basically a phone and a PC with Internet access), it could be ideal for a teleworking model.

But PR is also a team exercise. Activities must be planned, ideas brainstormed, news analyzed and reports generated. Training must be given to bring on new talent. Even just over-hearing client conversations and media pitches adds to cohesion. For in-house PR execs, there are product development meetings to attend, sales team briefings, executive updates. None of which can be done remotely.

Working from home for the occasional day may combine the two. But does teleworking actually work in PR? How can PRs make the most of this model?

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