New restroom supplies
I’ve been in two minds about whether to share this. It’s a mass email from our office landlords here in SF that went to all tenants. Thought you should know in case you ever visit….
Articles by Morgan McLintic
Talent spotting
Drew’s just been selected to the ‘Top 29 under 29‘ by PRWEEK UK [sub req]. I’m claiming full credit for plucking him from relative obscurity at a small regional boutique and plunging him into the…
Monday poll: Will press clippings services survive?
Press clippings services monitor the news for mentions of key words, normally a company name and perhaps its competitors. It’s largely a manual process whereby readers literally cut articles from print publications and then send…
Ten reasons why your competitor is getting more coverage than you
Companies get different amounts of media coverage. For everyone but the top dog this is a cause of frustration. Normally that frustration earths itself in the PR department. Questions are asked – what is the…
PRWEEK UK’s New Media Conference
A few notes from today’s afternoon session: McDonalds UK – ‘we need to tell our story, not sell our story’. McDonalds is embracing online interaction such as using web chats. For instance, with Channel 4…
Monday poll: Should PR agencies agree to re-pitch an account?
It’s an account director’s worst nightmare. The client calls and tells him that she’d like to re-pitch the account. She’s happy with performance, you’ve exceeded your agreed objectives, but the client wants to ‘see what’s…
Long time, no post
Sorry to drop off the radar. Afraid a combination of client work, industry events, and moving house rather soaked up every spare moment. The campaigns and event calendar continue, but I’m finally moved in to…
Monday poll: When will the ‘social media release’ be the norm?
The humble news release has long been under scrutiny and criticism. It’s a PR tactic unchanged in many years despite the fact that many journalists prefer to ignore them. With the advent of bloggers as…
Monday poll: Can announcing news on the day after a public holiday be an advantage?
It’s a common PR conundrum – should you issue news on the day after a public holiday or push to wait another week? Reporters are on vacation on the Monday and may turn the weekend…
How to be a great Account Coordinator
An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s…