Agencies have different approaches to dress code. Some are suited-and-booted all the time. Others prefer business casual in the office, but require suits for client meetings. And some have a dress-down policy all the time,…
Staff churn at an agency has a bad reputation. Prospects often ask about a firm’s churn rate when making their selection. Rightly so, since they don’t want to re-educate their team – consistency is important….
There’s been much debate on the topic of who in the PR industry should be in charge of our ‘killer app’ (huh?). The response to this week’s poll suggests that 95% per cent of you…
Quick pointer to Catherine Helzerman’s interview with James Governor, former tech reporter and founder of analyst firm, RedMonk. James provides the scoop on how RedMonk works, as well as blogging and analyst relations. Good stuff.
Companies often get the chance to pitch their company or demo their product at events. These are short format (five minute) opportunities to get on stage and present. Here’s how to make the most of…
Silicon Valley’s digerati are off to Los Angeles today for the start of the OnHollywood conference at the Roosevelt Hotel. Fifty digital media companies are demoing their latest products in front of an audience of…
In a guest post on SVW, Bite’s Daniel Bernstein suggests that ‘Every starry-eyed PR professional that blogs believes, somewhere inside, that it can make them some kind of champion of business.’ In order to protect…
And Guy Kawasaki has a list of the lies they tell. Too true.
That’s the golden rule of customer service. But what if the customer is wrong? Seth Godin offers us this elegant insight: If the customer is wrong, they’re not your customer any more. If the customer…
82% of you think that PR consultants are too dependent on email. We use it for pitching the media and bloggers, for updating clients, for team organization, agency management, partner relations – the list goes…