Selecting a PR agency is difficult. It’s a high-involvement, low frequency purchase with multiple decision-makers and influencers. The budget can represent a significant proportion of the marketing spend, it’s a high profile appointment and getting…
Email has become an essential PR tool. It’s a key part of client and media liaison. But are PRs starting to hide behind the ’email pitch’. Are email volumes becoming unmanageable? A one-to-one verbal conversation…
Why are there so few PR bloggers who work client-side? The PR blogosphere is dominated by agency bloggers, freelancers and students. Where is the client’s voice? There are PR bloggers who work in-house, like Tom…
PR firms shouldn’t take equity in their clients in lieu of fees. That’s the view of more than three in four who voted in last week’s poll – a sizable majority, showing the lessons learned…
A quick thank you to Mike Manuel, Jeremy Pepper and Giovanni Rodriguez for organizing last night’s Third Thursday PR meet-up. Special guest Mike Arrington of TechCrunch braved an audience of 60 PRs and gave us…
Unless you plan to work for your company for ever, at some point you’ll need to resign. In PR, with average agency churn rates standing at 30%, that’s probably every three years. For in-house staff,…
Today San Francisco remembers the 1906 earthquake and subsequent fires on the 100-year anniversary. Technorati Tags: San Francisco
Start-up companies often offer equity in return for PR services rendered. This quid pro quo could work out well for both sides – the emerging company gets access to the skills of a strong agency…
International PR programs suffer since the PR agencies implementing them are not properly integrated, according to this week’s poll. Anyone who has tried to conduct a multi-market campaign will know how important it is for…
Quick pointer to John Wagner and Susan Getgood’s posts about the opportunity for female students considering a career in PR – which is huge. Lots of comments on both these posts, which are worth reading…