Be passionate, not emotional
I spoke yesterday with a rather aggressive attorney about a fairly routine matter. During the course of the conversation he became heated as he struggled to make his point, got flustered and ended in slamming…
Articles by Morgan McLintic
Get in. Get on. Go home.
There is a theory that it takes 10,000 hours of practice to master any activity – playing the violin, playing tennis, coding software, writing copy. The more you work at a task, the better you…
How to get the most from exhibiting at a trade show
Trade shows are important elements of the promotional mix. So how do you get the most from them? The primary goals of exhibiting at a trade show revolve around sales, branding (ie deferred sales) and…
CES 2010 – Day One [Video]
A few quick takes from Day One of CES 2010 in Las Vegas, NV. There are some really innovative products on display (3D television, Augmented Reality), good attendance and certainly optimism about the year ahead….
Work in series to get things done
While we pride ourselves on our ability to multitask, that should not mean trying to do them all at once. To do something well it needs all your focus and energy. This means we need…
Managing your To Do list [video]
Here are a few tips for managing your To Do list based on the post below. I hope they are useful.
How to manage your To Do list
Are you busy? Feel busier than you did 12 months ago? Yeah, me too. And I expect you’ve tried several time management systems as well; and found many of them wanting. Ultimately we all need…
Overcoming social media stage-fright
So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…
Taming the email Inbox
Communicators use email to get consumer insights. A lot. In fact, it’s not uncommon for email tobe the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group…
Seven ways social media changes crisis management [video]
Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.