We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular…
At the Social Media World Forum earlier this week, Lucy Allen and I ran a workshop about crisis communications. It’s called ‘Red Alert – Navigating a crisis in a social media landscape’. As the title…
I’m on a panel at the Social Networking World Forum on Tuesday – ‘Monitoring and measuring people talking about your company‘. Along with some other excellent speakers: Richard Jalichandra, CEO, Technorati Jack Teuber, Director, US…
Social media is making crisis management more important in public relations. It’s changing the number of crises, their speed, rate of proliferation and the response mechanism. Let’s look at the impact social media is having…
This week the Audit Bureau of Circulations published the circulations of the top 25 US newspapers for the six months to September 2009. 24 out of 25 of them show a decline. The WSJ officially…
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical…
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you…
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your…