Weblogs come of age as a news source
The San Francisco Chronicle has an article today claiming that blogs have come of age as a news source. I think the important point here is ‘a’ news source. When a major news story breaks,…
Articles by Morgan McLintic
Jib Jab v2
Some entertainment from Jib Jab (for those who haven’t seen it yet) to counteract Black Monday.
Chris Lewis’ Top Tips
My CEO, Chris Lewis has posted some excellent top tips for media relations. While the content is great advice for all public relations professionals, I think the format makes it really compelling. The use of…
Bloglet and MessageCast
You can now sign up to receive posts from Morgan McLintic on PR via email using this great bookmarklet from Bloglet. I’ve also enabled those with MSN Messenger and Jabber to get them straight into…
The Agency-Client Maturity Matrix part 1
The relationship between a public relations agency and its clients is not always a good one. There must be a good ‘fit’ for a campaign to be successful. Ensuring the fit is right is as…
Responding to blog attacks
BusinessWeek’s new Tech Beat blog has a post from Stephen Baker about the challenge corporates face in responding to blog attacks. It’s certainly an interesting issue since clearly a customer or commentator is entitled to…
iPod Shuffle already flying off the shelves
Looks like the new iPod Shuffle is already in short supply, with a four-week backlog, just seven days after launch. As a Mac user and technology marketer this product baffles me: Creating a low-end product…
Airbus launches A380
Now this is a product launch: Airbus today launched its long-awaited A380 – attended by four country leaders and 14 CEOs from airlines and freight companies. Notice in typical fashion that Virgin steals a publicity…
Banned buzzwords
The AP has a great story today about technology marketing buzzwords which all PR pros should avoid. It’s always a challenge in PR to select the right vocabulary which swiftly communicates meaning while avoiding baffling…
RSS is essential for PR pros
Since CNN finally RSS-enabled its site this week, I thought it might be a good opportunity to re-iterate how important it is for PR pros to be using this technology to track breaking stories and…