Articles by Morgan McLintic

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Why PR firms will win the social media race

The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…


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What does your desktop say about you?

Given I normally have too many applications running, it says that I’m probably trying to do too many things at once (productivity red flag). Looking at the number of documents stored directly on my machine,…


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Let’s make the conversation faster

Alternative microblogging/aggregation platform, FriendFeed relaunched today with a cascading conversation format that updates constantly. So fast in fact they had to insert a Pause button so you can read what people are saying and respond….


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Should we use media embargoes?

An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…


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At LEWIS PR for 13 years

Today I celebrate thirteen full years at my agency, LEWIS PR. No joke. When I joined there were ten people. Three of those are still with the firm (Chris Lewis, Ilona Hitel and Andy Oliver,…


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If all else fails, low-ball it

In a recession competition increases. There are more agencies chasing fewer client accounts. This is generally a good thing. Clients might see one or two more firms, agencies might work harder, and hopefully the right…


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The time of your life

You may not realize it, but this is the time of your life. Deep in the depths of the darkest recession I hope we will all face in our lifetimes, you will discover your true…


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The big O – organized

But it’s important to wage war on that stuff – the piles of mags you haven’t read, the freebie crapola you were given at a show, all those conference passes, that folder of reference information, and… the filing. … But it is important to acknowledge that ‘being organized’ doesn’t stop at having an updated To Do list, or even a tidy desk – it needs to extend to other aspects of your life to produce a sense of control and calm.



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How to beat the recession

Today the Dow closed below 7,000 for the first time since 1997 as the recession really starts to bite. The impact on our industry over the last six months has been huge. Many good firms…