Firebrand turns two
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects….
Read MoreAgency life
How to be an Amazing Client in 8 Simple Steps
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind…
Ensuring client-agency fit
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
Advice to public relations job seekers
It’s amazing how few job seekers looking for a role in a PR agency fail to apply their comms skills to their search. Here are some tips how to stand out from the pack.
Who is your target client?
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to succeed.
A farewell to job titles
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
Four ways a PR agency can suddenly shut down
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more…
Five more lessons from starting a PR agency
So here we are in month three of Firebrand. Time to share some more lessons with you.
Hiring our first team member at Firebrand
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the initial team members.
Five lessons from starting a new PR firm
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.