Prepare but don’t share
While it’s a good idea to prepare for media interviews, and to work towards that killer piece of Wired coverage, making it too transparent can seem a little gauche. Then again briefing spokespeople is standard…
Agency life
Celeste Altus leaves PRWEEK US
Bay Area bureau chief at PRWEEK, Celeste Altus, is leaving mid-April to go freelance. She joined about a year ago to replace Andrew Gordon, who jumped to the dark side joining, Access Communications. Keith O’Brien…
Pointless PR social network gathers momentum
The Public Relations social network with no charter, direction, or aim beyond simple existence is now up to fifteen members. It’s a place to hang out, make the same friends you’ve already made and perhaps…
Going global and getting virtual
I had a great chat with Bulldog Reporter’s Brian Pittman last week about trends in media (social media/new media/citizen journalism – call it what you will), Second Life, and the internationalization of PR. He’s kindly…
All the best for 2007
Welcome to 2007. This year will continue to see rapid changes in communications technologies and techniques (from virtual worlds to the greater adoption of social media news releases), some great new start ups emerge (especially…
Edelman falls on sword for client, Wal-Mart
This week has seen the largest independent PR firm, Edelman, raked over the coals for producing a fake blog on behalf of client, Wal-Mart. Subsequently two further fake blogs have come to light generated by…
PR for Second Life
My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…
Drew writes for TechCrunch UK
More congrats, this time to Drew who is now contributing to TechCrunch UK, which recently launched to cover the UK’s Web 2.0 and social media space. His first post is here about Niall Cook’s social…
Lucy Allen is one to watch
Congrats to my colleague, Lucy Allen, VP at LEWIS San Francisco, who has just been voted one of the ’15 To Watch Young PR Stars’ by PR News. In fact she’s top of the list!…
Off topic – Vote Jules
So my former colleague, friend and sometime mentee, Julia French, is through to the finals of ValleyWag’s Web 2.Ooh poll. Though she’s thoroughly embarrassed by the whole thing, has already berated Wagmeister Nick Douglas about…