Just pleased to be here
PR NEWS just emailed me to say we’ve been shortlisted for Mid-sized PR Firm of the Year. We’re alongside A&R Partners and MWW Group. Ahem.
Agency life
Monday poll: Are you expecting a Summer Slowdown?
Traditionally, Summer is seen as a quiet time for PR. Reporters are on vacation. Clients are away too. There are fewer conferences. No-one plans product launches for July and August. It’s a time to catch…
The Paradox of the Best PR Consultants
The best PR consultants are essentially paradoxical – they’re at once highly insecure and deeply confident. The best PR consultants are insecure – they are constantly thinking about what might go wrong, how a story…
The three types of PR consultant
You may find here the three general types of PR consultant: 1. The Media Pitcher – is great at selling a story. They’re the ones who get the ink. They have the connections, they have…
We’re hiring
I’m looking for three people to join the team here in San Francisco. Two at Account Manager/Supervisor level with 4-9 years’ experience and one at Account Executive level with 1-4 years. The SF office has…
Monday poll: Would you pre-brief bloggers under an embargo?
In the US, it’s common to pre-brief trusted reporters prior to a key press announcement under embargo. This means the reporter can write her story and have it filed and ready to issue on the…
New restroom supplies
I’ve been in two minds about whether to share this. It’s a mass email from our office landlords here in SF that went to all tenants. Thought you should know in case you ever visit….
Talent spotting
Drew’s just been selected to the ‘Top 29 under 29‘ by PRWEEK UK [sub req]. I’m claiming full credit for plucking him from relative obscurity at a small regional boutique and plunging him into the…
Monday poll: Will press clippings services survive?
Press clippings services monitor the news for mentions of key words, normally a company name and perhaps its competitors. It’s largely a manual process whereby readers literally cut articles from print publications and then send…
Ten reasons why your competitor is getting more coverage than you
Companies get different amounts of media coverage. For everyone but the top dog this is a cause of frustration. Normally that frustration earths itself in the PR department. Questions are asked – what is the…