Poll results: PRs should blog with abandon
There’s been much debate on the topic of who in the PR industry should be in charge of our ‘killer app’ (huh?). The response to this week’s poll suggests that 95% per cent of you…
Agency life
Tips for demoing your company
Companies often get the chance to pitch their company or demo their product at events. These are short format (five minute) opportunities to get on stage and present. Here’s how to make the most of…
OnHollywood kicks off
Silicon Valley’s digerati are off to Los Angeles today for the start of the OnHollywood conference at the Roosevelt Hotel. Fifty digital media companies are demoing their latest products in front of an audience of…
Monday poll: Should PR blogging be restricted to the best-of-the-best?
In a guest post on SVW, Bite’s Daniel Bernstein suggests that ‘Every starry-eyed PR professional that blogs believes, somewhere inside, that it can make them some kind of champion of business.’ In order to protect…
Some marketers are liars
And Guy Kawasaki has a list of the lies they tell. Too true.
The customer is always right
That’s the golden rule of customer service. But what if the customer is wrong? Seth Godin offers us this elegant insight: If the customer is wrong, they’re not your customer any more. If the customer…
Poll results: PR professionals are over dependent on email
82% of you think that PR consultants are too dependent on email. We use it for pitching the media and bloggers, for updating clients, for team organization, agency management, partner relations – the list goes…
Ten common mistakes in selecting a PR agency
Selecting a PR agency is difficult. It’s a high-involvement, low frequency purchase with multiple decision-makers and influencers. The budget can represent a significant proportion of the marketing spend, it’s a high profile appointment and getting…
Monday poll: Are PRs becoming over dependent on email?
Email has become an essential PR tool. It’s a key part of client and media liaison. But are PRs starting to hide behind the ’email pitch’. Are email volumes becoming unmanageable? A one-to-one verbal conversation…
Where are all the in-house PR bloggers?
Why are there so few PR bloggers who work client-side? The PR blogosphere is dominated by agency bloggers, freelancers and students. Where is the client’s voice? There are PR bloggers who work in-house, like Tom…