PR firms shouldn’t take equity in their clients in lieu of fees. That’s the view of more than three in four who voted in last week’s poll – a sizable majority, showing the lessons learned…
A quick thank you to Mike Manuel, Jeremy Pepper and Giovanni Rodriguez for organizing last night’s Third Thursday PR meet-up. Special guest Mike Arrington of TechCrunch braved an audience of 60 PRs and gave us…
Unless you plan to work for your company for ever, at some point you’ll need to resign. In PR, with average agency churn rates standing at 30%, that’s probably every three years. For in-house staff,…
Start-up companies often offer equity in return for PR services rendered. This quid pro quo could work out well for both sides – the emerging company gets access to the skills of a strong agency…
International PR programs suffer since the PR agencies implementing them are not properly integrated, according to this week’s poll. Anyone who has tried to conduct a multi-market campaign will know how important it is for…
Quick pointer to John Wagner and Susan Getgood’s posts about the opportunity for female students considering a career in PR – which is huge. Lots of comments on both these posts, which are worth reading…
Implementing an international PR campaign is difficult. In fact, it’s probably the most complex PR challenge which companies will face as they bring their products and services to market. But in many cases the industry…
Almost half of you think that your job is getting harder. New technologies such as social media to master, a whole new realm of influencers in the blogosphere to navigate, condensed time-to-market for company products…
Instant Messaging (IM) is a great tool for communicators. It’s quick, it’s direct, it’s interactive. You get answers fast, and you get things done swiftly. But like any tool, it has its limitations. Here are…
Andrew Gordon, PRWEEK’s West Coast and tech editor, is leaving to join Access Communications. He’s a great journalist and I’m sure will bring a lot of industry knowledge, contacts, and insight to Access. Andrew’s been…