The PR industry is changing. News breaks faster via blogs, it’s becoming more international, and time to market for clients is condensing. Is this making the role of a PR practitioner more difficult? More technologies…
Some clients are better than others. Some are truly awful. Here are a few secrets of the world’s worst clients: 1. Never praise the agency – even if the team does a good job, don’t…
Over sixty percent of you feel that blogging, podcasting and vcasting skills should not be locked up in an ivory tower within an agency. It’s important for all PR consultants to have an understanding of…
Today is my tenth anniversary with my agency. That’s a pretty good stretch. In fact, if an agency has a 25% staff churn rate per annum, there is just a 5.6% chance of sticking around…
…but it looks like they’re officially smarter than the Brits. I find that hard to believe, but the bit about the French is probably true 😉
Todd Defren is right when he says ‘international PR is broken’. The models of global conglomerate stitched together from a series of acquisitions or best of breed local agencies both have significant drawbacks. According to…
How many times have you heard complaints that someone just doesn’t ‘get it’? He doesn’t ‘get blogging’. She doesn’t ‘get the culture’. He doesn’t ‘get this account’. They don’t ‘get where the PR industry is…
Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…
The Nobleizer who writes the amusing, oft corrosive, self-deprecating, anonymous blog, Clogger, is about to be outed. In typical style, the author wonders whether anyone cares and whether we’ll see this as some kind of…
Yeah, I know – who isn’t? But I thought you might know someone who is looking for a change. If not – no problems, just thought I’d ask. I’m looking for account staff in San…