PR and paranoia
Most good PR people are paranoid. Admit it. You are. This is because it pays to think through what might go wrong. For instance, how might this story be interpreted? What potential crises are looming?…
Agency life
Happy Halloween
Happy Halloween from the LEWIS team. Technorati Tags: Halloween
The Technical Transition
Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a…
PR agencies must grow or die
That’s right, PR firms need to grow or they fail. Their demise may be slow but it’s relentless and inevitable. Let me explain. Good PR firms hire ambitious talent; people who want fast-track (and even…
Nick Leonard is blogging
Nick Leonard, MD of OCTANE, is blogging. In fact he has been for about a month, so this post is overdue. Nick is one of the best and funniest creative writers I know. So what’s…
Tom Foremski celebrates three years as a ‘journalist blogger’
Silicon Valley Watcher editor, Tom Foremski, has clocked up three years as a professional ‘journalist blogger’. He left the Financial Times in May 2004, starting SVW later that summer. He was the first mainstream journalist,…
SEO PR – missing the target?
The final panel at the recent PRSA T3 conference was about Search Engine Optimization Company, specifically seo for press releases. It was a good panel, and I like SEO. I don’t see why you would…
Text 100 turns 25
Text 100 just celebrated its 25th anniversary. That’s quite an achievement – along the way they’ve opened 31 offices, worked on some great clients (notably an early Microsoft as they point out as does Tom…
Want to work in PR at Linden Lab?
Well you can. The Second Life creator is looking for a PR specialist (1-3 years’ experience) at its San Francisco headquarters. As someone close to the campaign, I can tell you this is a great…
Eleven years at LEWIS
Just realized that I’ve been with my agency, LEWIS PR, for 11 years. I joined on April Fool’s Day in 1996. Wow, that’s quite a good stint in agency land. I still find it odd…