Blogging


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Boeing corporate blogging case study

The Anchorage Daily News has a case study about Boeing’s use of a corporate blog in its fight for sales against Airbus. Randy Baseler, VP of marketing, blogs about the company at Randy’s Journal. And…




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Reasons not to start blogging

One of the main objections I hear from people when I encourage them to start a blog is – ‘Well I would start one, but what would I say?’ These are often senior people with…


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Why are there so few UK bloggers?

Revisiting one of the points raised yesterday – why are there so few British bloggers? As revealed by The Blog Herald and Loic’s European Blogging wiki, the UK is lagging behind France in blog adoption…




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Observer Blog logs off

Although one blog may be created every second, several voices left the blogosphere recently for different reasons: Strategic change – The pioneering Observer Blog has logged off as the paper focuses on its redesign to…


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PR Survey Podcast

Hugh Fraser of Blog Relations recently recorded a podcast with Philippe Borremans of the Conversations Blog and me to discuss his recent PR survey. We talked about the survey, pitching bloggers, the threats/potential they present…