The State of the Blogosphere
Dave Sifry, CEO of Technorati, brings us up to date with the numbers to October 2006. T’rati is tracking 57m blogs now, even after removing a ton of splogs. He even goes so far as…
Blogging
Edelman falls on sword for client, Wal-Mart
This week has seen the largest independent PR firm, Edelman, raked over the coals for producing a fake blog on behalf of client, Wal-Mart. Subsequently two further fake blogs have come to light generated by…
Drew writes for TechCrunch UK
More congrats, this time to Drew who is now contributing to TechCrunch UK, which recently launched to cover the UK’s Web 2.0 and social media space. His first post is here about Niall Cook’s social…
Has blogging and social networking changed the marketing game?
Panel at AlwaysOn with Charlene Li of Forrester, Jeff Nolan of SAP, Steve Rubel of Edelman, Brad Silver of brandimensions, and Jay Stockwell from Intelliseek/Buzzmetrics. The big question – are brands scared of losing control…
The Rough Guide to Blogging
Yup, you heard it – Rough Guide which normally takes us on tours of Mexico, Japan, France etc will now give you a guided tour of the blogosphere. Keeping the guide up-to-date will be a…
Monday poll: Would you pre-brief bloggers under an embargo?
In the US, it’s common to pre-brief trusted reporters prior to a key press announcement under embargo. This means the reporter can write her story and have it filed and ready to issue on the…
PRWEEK UK’s New Media Conference
A few notes from today’s afternoon session: McDonalds UK – ‘we need to tell our story, not sell our story’. McDonalds is embracing online interaction such as using web chats. For instance, with Channel 4…
Long time, no post
Sorry to drop off the radar. Afraid a combination of client work, industry events, and moving house rather soaked up every spare moment. The campaigns and event calendar continue, but I’m finally moved in to…
Monday poll: When will the ‘social media release’ be the norm?
The humble news release has long been under scrutiny and criticism. It’s a PR tactic unchanged in many years despite the fact that many journalists prefer to ignore them. With the advent of bloggers as…
Monday poll: Should PR firms ghost-write client blog posts?
I asked this question in May last year. At that time the consensus was ‘only if you state clearly that it’s bylined.’ Well, here we are a year later and there are millions more blogs,…