Third Thursday
A quick thank you to Mike Manuel, Jeremy Pepper and Giovanni Rodriguez for organizing last night’s Third Thursday PR meet-up. Special guest Mike Arrington of TechCrunch braved an audience of 60 PRs and gave us…
Blogging
How many blogs really matter?
Dale Wolf, author of Context Rules Marketing, highlights some interesting subscription statistics from RSS aggregator, Bloglines: According to Jim Lanzone, Senior Vice President of Search Properties at Ask Jeeves, there are 36,000 blogs that “really…
PR For Dummiez
Bit of weekend fun with this For Dummies book cover generator, via Popurls.
Links & ranks – the map is not the territory
I’ve become confused about the value of links to rank the influence of bloggers. Bloggers want traffic In general, bloggers want ‘traffic’ i.e. visitors to their site. If you invest time in communicating, it’s nice…
Please resubscribe to my blog feed
I have a quick favor to ask – that you resubscribe to my blog’s RSS feed. Why? Well, to be honest it won’t benefit you greatly, but I’d like to consolidate all those who subscribe…
Poll results: Don’t restrict blogging skills to a separate practice
Over sixty percent of you feel that blogging, podcasting and vcasting skills should not be locked up in an ivory tower within an agency. It’s important for all PR consultants to have an understanding of…
Typepad launches blog widgets
According to TechCrunch, Typepad is launching new blog widgets, which enable bloggers to add features such as search engines, music lists and feed directories, to the sidebar of their blogs more easily. SixApart, which runs…
Monday poll: Should PR firms establish dedicated blogging practices?
Blogging is changing the way companies and their audiences interact. Should PR firms set up specific practice areas to provide ‘blog relations’ or ‘social networking’ services? After all it’s a complex and ever-evolving area. Or…
Don’t just get it – give it
How many times have you heard complaints that someone just doesn’t ‘get it’? He doesn’t ‘get blogging’. She doesn’t ‘get the culture’. He doesn’t ‘get this account’. They don’t ‘get where the PR industry is…
Poll results: Press releases should be directed at end users
By a factor of two to one, you feel news releases should be targeted directly at end users. This means your message will reach your target audience without distortion. Consequently press releases should be drafted…