PR is dead (again)
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…
Marketing
Channel hopping
We got a glimpse of how television could be last night. Detective series, CSI: NY broadcast an edition where the criminal was tracked in 3D virtual world, Second Life. About 30% of the program was…
The Technical Transition
Just a quick pointer to an article I wrote for the International Public Relations Association about the increasingly technical nature of public relations. It seems to me that increasingly your ability to execute as a…
How long until we see Fakebook profiles?
How long will it be until we see fake friends, character profiles and guerilla marketing groups on Facebook? Not long I predict (and maybe I’m missing them already). Remember the character blogs and flogs like…
SEO PR – missing the target?
The final panel at the recent PRSA T3 conference was about Search Engine Optimization Company, specifically seo for press releases. It was a good panel, and I like SEO. I don’t see why you would…
PRWEEK US creates Facebook networking group
PRWEEK was a little slow to jump into blogging but Keith O’Brien has been quick to create a networking group on Facebook for PRWEEK readers to interact. I think it’ll be interesting to see how…
PRSA T3 Conference in NYC
I’m moderating a panel about PR and virtual worlds this afternoon in New York at the PRSA’s T3 Conference. I’ll be joined by Giff Constable, general manager of The Electric Sheep Company and Adam Pasick,…
The New Rules of Marketing & PR
David Meerman Scott has just published his latest book entitled ‘The New Rules of Marketing & PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’. It’s…
Back
Back in the US after a great trip to the UK. One thing which struck me is that the UK has gone ‘carbon footprint’ crazy. Companies are all falling over themselves to promote that they…
Guide to corporate blogging
My colleague, Mark van der Wolf has put together a 20-page guide to corporate blogging, called the Business Value of Blogging, which he presented at the recent EuroBlog 2007 event last week. You can download…