I had a great chat with Bulldog Reporter’s Brian Pittman last week about trends in media (social media/new media/citizen journalism – call it what you will), Second Life, and the internationalization of PR. He’s kindly…
Welcome to 2007. This year will continue to see rapid changes in communications technologies and techniques (from virtual worlds to the greater adoption of social media news releases), some great new start ups emerge (especially…
I’m at Under the Radar – Mobility, where 32 companies are presenting. Here are some more thoughts on pitching your company: * Don’t read your scripted presentation. Please, please – it’s an auto shutoff for…
Good luck to Neville Hobson, Shel Holtz and the rest of the founding team of New Marketing consultancy virtual firm, crayon, which launched today. It’s the first real world company to have its headquarters in…
My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…
Panel at AlwaysOn with Charlene Li of Forrester, Jeff Nolan of SAP, Steve Rubel of Edelman, Brad Silver of brandimensions, and Jay Stockwell from Intelliseek/Buzzmetrics. The big question – are brands scared of losing control…
The SaaS model is rapidly gaining traction in enterprise software as vendors try to target SMBs and departments within enterprises. Salesforce.com was one of the pioneers of this model and remains its poster child. With…
Traditionally, Summer is seen as a quiet time for PR. Reporters are on vacation. Clients are away too. There are fewer conferences. No-one plans product launches for July and August. It’s a time to catch…
A few notes from today’s afternoon session: McDonalds UK – ‘we need to tell our story, not sell our story’. McDonalds is embracing online interaction such as using web chats. For instance, with Channel 4…
The humble news release has long been under scrutiny and criticism. It’s a PR tactic unchanged in many years despite the fact that many journalists prefer to ignore them. With the advent of bloggers as…