Adverts on the 101
I’m a big fan of adverts and advertising. It’s fascinating to study how a company uses space it has bought where it can transmit any message it chooses. Often companies inadvertently advertise the one thing…
Marketing
Upcoming events
Few things for your calendar for Valley PR types: Stirr – Wednesday May 10 (tonight) – 6pm onwards in Palo Alto – Sean Ness and gang’s mixer for entrepreneurs featuring one-minute presentations. JumpCut’s video-editing demo…
Tips for demoing your company
Companies often get the chance to pitch their company or demo their product at events. These are short format (five minute) opportunities to get on stage and present. Here’s how to make the most of…
OnHollywood kicks off
Silicon Valley’s digerati are off to Los Angeles today for the start of the OnHollywood conference at the Roosevelt Hotel. Fifty digital media companies are demoing their latest products in front of an audience of…
Some marketers are liars
And Guy Kawasaki has a list of the lies they tell. Too true.
The customer is always right
That’s the golden rule of customer service. But what if the customer is wrong? Seth Godin offers us this elegant insight: If the customer is wrong, they’re not your customer any more. If the customer…
Ten common mistakes in selecting a PR agency
Selecting a PR agency is difficult. It’s a high-involvement, low frequency purchase with multiple decision-makers and influencers. The budget can represent a significant proportion of the marketing spend, it’s a high profile appointment and getting…
PR For Dummiez
Bit of weekend fun with this For Dummies book cover generator, via Popurls.
How to be a terrible client
Some clients are better than others. Some are truly awful. Here are a few secrets of the world’s worst clients: 1. Never praise the agency – even if the team does a good job, don’t…
Poll results: Don’t restrict blogging skills to a separate practice
Over sixty percent of you feel that blogging, podcasting and vcasting skills should not be locked up in an ivory tower within an agency. It’s important for all PR consultants to have an understanding of…