Blogging is changing the way companies and their audiences interact. Should PR firms set up specific practice areas to provide ‘blog relations’ or ‘social networking’ services? After all it’s a complex and ever-evolving area. Or…
Amazon.com has introduced Customer Discussions for its products. It’s had Product Wikis for some time, but this looks new to me. I can see how this would be useful to link the disparate conversation threads…
Todd Defren is right when he says ‘international PR is broken’. The models of global conglomerate stitched together from a series of acquisitions or best of breed local agencies both have significant drawbacks. According to…
Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…
By a factor of two to one, you feel news releases should be targeted directly at end users. This means your message will reach your target audience without distortion. Consequently press releases should be drafted…
Should news releases be written and distributed specifically with final audiences, such as consumers in mind, bypassing all journalistic intervention? Or are news releases just for the media? Perhaps they are a good way to…
At last we can unveil the hottest 100 private companies in digital media and entertainment – the OnHollywood 100. We’ve interviewed countless companies to pull together this list (about 1,000 applied) – and as you…
One of the people I met in Australia was author and speaker, Ross Dawson. Ross is an engaging guy with a strong grasp of tech trends and how they are impacting communications techniques, customer interaction…
I’m in Viet Nam, by the pool. The barman is doing the usual rounds, plying bronzed bathers with gaudy cocktails. Could be any pool in any country. Another attendant circles the pool, but he’s not…
The 20th E&Y Entrepreneur of the Year award kicks off for Silicon Valley tomorrow with an event at the St Regis Hotel in San Francisco. We were fortunate to have three CEOs shortlisted last year,…