Five Reasons to Choose Phone Interviews with Journalists
Spokespeople should almost always opt for a phone interview with print media when possible. Here’s why.
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You’ve got Memo
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
HARO under fire for unverified sources
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
Why you aren’t creative anymore
Face it – you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why?
Why ignoring social media is like smoking
Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?
Six crisis lessons brands can learn from Wikileaks
It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?
How to have a great first week at your new job
Here are some tips for making a great impression in Week One at your new firm.
Video – Crisis management in social media
I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it…
Webinar – Crisis management in a social media landscape
I’d like to personally invite you to our free crisis management webinar on Friday February 12, 2010 at 9.00am PT. Click here for details and sign up. Hope you can make it.
Seven ways social media changes crisis management [video]
Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.