PR for Second Life
My team just won the PR campaign for Linden Lab, creator of Second Life. It was announced last week while I was in the hospital for Jake’s delivery. Thrilled by this too since it’s such…
Media
How far will consumer-generated media go?
The AlwaysOn conference kicked off last night and is now in full flow with a panel about the future of user generated content. Chad Hurley of YouTube, Michael Arrieta of Sony Pictures, Dave Goldberg of…
Defining ‘Social Media’
Here’s your chance on Wikipedia. Drew’s started the definition having noticed the blank page. Technorati Tags: Wikipedia, social media
Monday poll: Would you pre-brief bloggers under an embargo?
In the US, it’s common to pre-brief trusted reporters prior to a key press announcement under embargo. This means the reporter can write her story and have it filed and ready to issue on the…
Monday poll: Will press clippings services survive?
Press clippings services monitor the news for mentions of key words, normally a company name and perhaps its competitors. It’s largely a manual process whereby readers literally cut articles from print publications and then send…
Ten reasons why your competitor is getting more coverage than you
Companies get different amounts of media coverage. For everyone but the top dog this is a cause of frustration. Normally that frustration earths itself in the PR department. Questions are asked – what is the…
PRWEEK UK’s New Media Conference
A few notes from today’s afternoon session: McDonalds UK – ‘we need to tell our story, not sell our story’. McDonalds is embracing online interaction such as using web chats. For instance, with Channel 4…
Monday poll: When will the ‘social media release’ be the norm?
The humble news release has long been under scrutiny and criticism. It’s a PR tactic unchanged in many years despite the fact that many journalists prefer to ignore them. With the advent of bloggers as…
Monday poll: Can announcing news on the day after a public holiday be an advantage?
It’s a common PR conundrum – should you issue news on the day after a public holiday or push to wait another week? Reporters are on vacation on the Monday and may turn the weekend…
Upcoming events
Few things for your calendar for Valley PR types: Stirr – Wednesday May 10 (tonight) – 6pm onwards in Palo Alto – Sean Ness and gang’s mixer for entrepreneurs featuring one-minute presentations. JumpCut’s video-editing demo…