Third Thursday
A quick thank you to Mike Manuel, Jeremy Pepper and Giovanni Rodriguez for organizing last night’s Third Thursday PR meet-up. Special guest Mike Arrington of TechCrunch braved an audience of 60 PRs and gave us…
Media
Polls results: PR agencies are not properly integrated
International PR programs suffer since the PR agencies implementing them are not properly integrated, according to this week’s poll. Anyone who has tried to conduct a multi-market campaign will know how important it is for…
Poll results: A PR consultant’s job is getting harder
Almost half of you think that your job is getting harder. New technologies such as social media to master, a whole new realm of influencers in the blogosphere to navigate, condensed time-to-market for company products…
Andrew Gordon leaves PRWEEK
Andrew Gordon, PRWEEK’s West Coast and tech editor, is leaving to join Access Communications. He’s a great journalist and I’m sure will bring a lot of industry knowledge, contacts, and insight to Access. Andrew’s been…
How to: Get a job in PR
Here are a few guidelines to getting an entry-level job in PR. It’s easier to break into the industry in some countries compared to others due to employment laws, but these points should get you…
Poll results: Press releases should be directed at end users
By a factor of two to one, you feel news releases should be targeted directly at end users. This means your message will reach your target audience without distortion. Consequently press releases should be drafted…
Ask Dan
BBC Online is running a series of columns and Q&As with We the Media author, Dan Gillmor: Dan: I’m hopeful that mainstream (I prefer the word “mass†to “mainstreamâ€) media will adopt the tools of…
You know you’re jet lagged when…
…you catch a taxi back from the airport and leave your car sitting in the short stay parking lot. Doh! Anyway, am back in SF finally, and it seems I’m not supposed to have revealed…
Monday poll: Should news releases be targeted at end users?
Should news releases be written and distributed specifically with final audiences, such as consumers in mind, bypassing all journalistic intervention? Or are news releases just for the media? Perhaps they are a good way to…
New PR blog and a few I missed
While in Singapore, I met [Mr. X – name subsequently removed since this is a semi-anonymous blog], who edits Media Connect Asia’s content about PR and technology journalism in SE Asia, along with colleague, Tan…