Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
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Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
If we want to be more creative, we need to understand where ideas actually come from. Is there a part of the brain where all ideas are born? Let’s find out.
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Face it – you aren’t as creative as you want to be. In fact, you aren’t even as creative as you used to be. But why?
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.
We’re obsessed with time in our working lives. We trade our most productive hours for salary and benefits. We agree office hours, vacation time and PTO. But time is just an input. It’s not a deliverable. Are we measuring the right thing?
Why it’s rare to achieve personal gain over a sustained period by doing a disservice to others.
Children can teach adults an awful lot, such as how to enjoy the moment and how to play. But what can they teach us buttoned-up consultants? More than you’d think.
Truth may be a casualty of war, but ethics are a casualty of recession. When the going gets tough, the weak cheat. It’s just easier than competing fairly. It’s an economic barometer, and we’re seeing and uptick right now.