You’ve got Memo
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
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Most people don’t think like you
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
How our attitudes are formed and predict our behavior
Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them.
Six plots to make your messaging memorable and audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
Why brand journalism matters
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
Has NBC lost its moral compass?
NBC has made a number of programing decisions recently, which have attracted strong criticism. Has it lost touch with its moral compass? And what can we learn?
Should you be Facebook friends with your staff?
If you are a manager, should you be friends on Facebook with your team? The jury is out on whether it’s a good idea or not, but there are some areas of agreement and lessons to learn.
Why ignoring social media is like smoking
Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?
Six crisis lessons brands can learn from Wikileaks
It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?