Social media measurement – overview [video]
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social Media
Social media measurement – basic metrics
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical…
Poll: Which social media monitoring service do you use?
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you…
Creating a monitoring system with free tools [video]
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Monitoring – alerts are free, but context costs
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your…
Choosing the best approach to media embargoes [video]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
PR is dead. Long live PR.
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
Public Relations Glue Factory >> This Way
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…