Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your…
An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…
RIP Netscape Navigator – AOL today finally stops maintenance and support for the browser many of us used in the 90s. I liked Navigator though in later years it became hopelessly bloated on the Mac…
Email has increasingly become the workhorse technology of PR. It makes a good servant but a poor master. Once you start to get above a certain level, which for me is about 200-250, productivity suffers….
Facebook’s Status and Twitter serve largely the same purpose – short updates on what you are doing. Updating both individually is duplication, meaning often people prefer either/or. But you can get them to mirror one…
I’m trying it. Kinda. Here’s the pilot. (Thanks Ian for doing this on the spur of the moment). Am sure it can be made better. I joked on 360 that it was sponsored by the…
Technorati Tags: Apple, Mozy
You can now find all my updates to Facebook, Flickr, YouTube, Twitter, Del.icio.us and PodBean on my Tumblelog – Morganutiae. If you’re unfamiliar with Tumblr it takes feeds from a number of social media sites…
As if Crackberry isn’t addictive enough… Technorati Tags: Blackberry, Facebook