Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
content
Six plots to make your messaging memorable and audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
What is creativity?
Creativity, like love and happiness, is a common concept but hard to define. If we want to increase our creativity, we need a clear concept of what it means. So let’s take a look.
Why brand journalism matters
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?