Guide to corporate blogging
My colleague, Mark van der Wolf has put together a 20-page guide to corporate blogging, called the Business Value of Blogging, which he presented at the recent EuroBlog 2007 event last week. You can download…
corporate blogging
Webcast and presentations from Blogging seminar
The webcast of this week’s blogging seminar in London is now up and available here. You can also download the presentations from the site. Mine is here, Loic’s here, and Jo’s here. If you couldn’t…
Boeing corporate blogging case study
The Anchorage Daily News has a case study about Boeing’s use of a corporate blog in its fight for sales against Airbus. Randy Baseler, VP of marketing, blogs about the company at Randy’s Journal. And…
Lessons on corporate blogging and the media – UK Blogging Seminar
We’ve just wrapped up our breakfast seminar on blogging, held in the LEWIS Media Centre in London. About 80 marketers, CEOs, PR consultants and reporters gathered to hear presentations from Loic le Meur, EVP of…