Choosing the best approach to media embargoes [video]
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
embargoes
WSJ’s new embargo policy
PaidContent is reporting that the Wall Street Journal will not accept embargoes unless they are exclusives or unless the story is considered big enough. Previously the WSJ typically did not want to be briefed until…
Should we use media embargoes?
An embargo is a mutual agreement between a reporter and a company to withhold the announcement of news until a specific date and time. A useful mechanism, they’ve been over-used for the wrong purposes and…