To be creative at work, you need strong foundations. The act of generating a new idea and seeing it through to fruition requires personal commitment, perseverance, vulnerability, risk and often conflict.

Ideas in their early stages are fragile like newborns. They need nurturing and protecting. They can be trampled or discarded just as they draw breath, and before they have a chance to flower. At every stage they need to prove themselves – to team mates, to clients, to partners, to influencers and to their audience. As a creative, it’s your role to see that idea blossom – to conceive it, to give it substance, to validate it, to realize it and to evangelize it. A good idea is a personal journey. We put a part of ourselves into our best ideas, and in so doing, make ourselves vulnerable.