How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
marketing
How our attitudes are formed and predict our behavior
Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them.
Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Where do ideas actually come from?
If we want to be more creative, we need to understand where ideas actually come from. Is there a part of the brain where all ideas are born? Let’s find out.
Too scared to be creative
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Three mind-hacks to keep calm under pressure
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can have its moments. So how do you cope? Here are three ways to manage your stress and avoid a meltdown.
Why ignoring social media is like smoking
Smoking is bad for you, in fact potentially fatal. It’s hard to change behavior. Traditional marketing could also be commercially fatal. So why wait?
The New Rules of Marketing & PR
David Meerman Scott has just published his latest book entitled ‘The New Rules of Marketing & PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’. It’s…
Has blogging and social networking changed the marketing game?
Panel at AlwaysOn with Charlene Li of Forrester, Jeff Nolan of SAP, Steve Rubel of Edelman, Brad Silver of brandimensions, and Jay Stockwell from Intelliseek/Buzzmetrics. The big question – are brands scared of losing control…
Valentine’s Day Sale – Now on
I saw a sales promotion this afternoon in a local store for Valentine’s Day. It was empty, while the other stores were full of Sunday afternoon shoppers, which goes to prove that timing is everything…