Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to launch, we’re accelerating into the drop, hands in the air while screaming something joyously incoherent a few octaves too high for respectability. We’re having fun, so I thought I’d share five lessons learned so far.
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.
Children are wildly creative – but why do we lose that as adults? And more importantly, how do we get it back?
Brand journalism – organizations creating professional content – is a real and significant trend. But what impact will it have on corporate reputations and the media?
I wanted to share the full video (38:19) of our crisis management in social media webinar which we held earlier this month. This is a recording of the entire session, but we’ll be running it…
In his excellent book, Drive, Daniel Pink suggests that performance rewards do not work for creative activities. Our motivation for tasks we find intrinsically enjoyable is actually decreased by the presence of a reward for…
So, you’re convinced of the benefits of social media. You’ve read the endless blog posts, emails, newsletters, case studies and even books about it. The theory is all there, but somehow, when it comes to…
Communicators use email to get consumer insights. A lot. In fact, it’s not uncommon for email tobe the defacto means of correspondence with clients, media and the rest of the team. Many agencies use group…
Social media is changing crisis management. Here we look at seven ways that’s happening, for good and bad, right now.
We recently ran a poll to find the most popular social media monitoring services in use today. Over 1,450 votes were cast (thanks!). The results are fascinating, not least because one of the most popular…