At the Social Media World Forum earlier this week, Lucy Allen and I ran a workshop about crisis communications. It’s called ‘Red Alert – Navigating a crisis in a social media landscape’. As the title…
Social media is making crisis management more important in public relations. It’s changing the number of crises, their speed, rate of proliferation and the response mechanism. Let’s look at the impact social media is having…
The how to measure six core areas of social media, the metrics to record and how to track them. All for free and in less than three minutes.
Social media is easy to measure. That’s one of the most compelling factorsof online behavior – it’s trackable and comparable. And for marketers that means we can combine the creative right-brained activities with the logical…
Beyond the free alert systems, if you want context you’ll need to sign up for a subscription-based monitoring service. They all have different strengths – it’s a competitive and innovative space. But which do you…
You can set up an alert system to monitor blogs, comments, Twitter, the Web, video and tags for free. Here’s how in two minutes. More details here.
Listening is the first step towards social media engagement – and thankfully it’s generally free. If you haven’t already, you should set up Google Alerts for not just your company, but your products, your…
So what’s the best approach to take towards media embargoes? Here are a few thoughts (in 90 seconds).
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s…
[I'm PRWEEK's guest blogger on the Insider this week. This is the third post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…