Public Relations Glue Factory >> This Way
[I'm PRWEEK's guest blogger on the Insider this week. This is the second post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
public relations
Why is the reputation of the PR industry so bad?
[I'm PRWEEK's guest blogger on the Insider this week. This is the first post in a series which is kindly being edited by Rose Gordon, News Editor. I'm cross posting it here, but if you…
The Power of Commander’s Intent
I’ve started listing to the audiobook version of Made to Stick by Chip and Dan Heath. It builds on Gladwell’s The Tipping Point, focusing on what makes a good idea go viral, or stick. Early…
Why PR firms will win the social media race
The worlds of public relations and advertising are starting to collide. As ad spend increasingly goes online, advertising firms are starting to pitch for social media campaigns. Equally, public relations firms, faced with a decline…
Let’s make the conversation faster
Alternative microblogging/aggregation platform, FriendFeed relaunched today with a cascading conversation format that updates constantly. So fast in fact they had to insert a Pause button so you can read what people are saying and respond….
PR is dead (again)
PR died again today. At best it’s broken and at worst irrelevant. So do tech firms need public relations? Surely the best technology will rise to the top and gain the attention of key bloggers…